Website Design Services
Your brand.
Your products.
Your online store.
Turn your next chapter into an online storefront. We build Shopify websites for independent brands, barbershops, tattoo studios and businesses ready to sell.
Complete Shopify website packages from $799 CAD.
your everyday.GROOMING. ON YOUR TERMS.
Illustrative storefront concept · designed for desktop and mobile
You bring the vision.
We build the store.
Your products deserve a website that feels like your brand. First Element brings design, product presentation and Shopify setup together, so your customers can discover your range and shop with confidence.
Launching a private label line with us? Connect your products, packaging and online presence through one team.
A stronger foundation for your brand.
- Brand-led layouts, colours and product presentation
- Mobile-friendly browsing and easy navigation
- Shopify store setup with a practical launch checklist
- Guidance to manage your products and orders
Every website starts strong.
Every First Element Shopify website includes everything you need to start selling successfully. Larger packages are designed for businesses with bigger catalogues and more complex ecommerce requirements.
Launch
- Up to 3 products
- Up to 2 collections
Every First Element standard included.
For your first products.
Choose Launch ↗Starter
- Up to 5 products
- Up to 3 collections
Every First Element standard included.
For a focused collection.
Choose Starter ↗Growth
- Up to 10 products
- Up to 5 collections
Every First Element standard included.
For an expanding brand.
Choose Growth ↗Professional
- Up to 20 products
- Up to 8 collections
Every First Element standard included.
For a more complex catalogue.
Choose Professional ↗Complete
- Up to 40 products
- Up to 12 collections
Every First Element standard included.
For a full product range.
Choose Complete ↗All prices are in Canadian dollars. Applicable taxes, Shopify subscription fees, domain registration, paid themes and optional app subscriptions are separate. We’ll confirm your project scope and any additional work in your quote before starting.
More products. More possibilities.
Higher tiers add catalogue capacity, more design and content work, and enhanced conversion features.
Your essentials are always included.
SEO for every included page and product. Reviews your customers can read. A way to contact you. A connected newsletter signup. Open each category to see the full standard.
Storefront & customer experience
- Complete Shopify store setup
- Mobile-responsive design
- Homepage design and setup
- Contact page + contact form
- Newsletter/email signup
- Announcement bar
- Review app installation + configuration
- Product review integration
- Navigation/menu setup
- Social media links
- Favicon
- Domain connection
- FAQ section/page
Payments, shipping & policies
- Shopify Payments setup
- PayPal/payment configuration
- Shipping setup
- Canadian tax configuration
- Checkout configuration
- Customer account configuration
- Privacy Policy setup
- Terms of Service setup
- Shipping Policy setup
- Refund/Return Policy setup
Products, collections & SEO
- Product variants
- Product image formatting
- SEO-friendly URLs
- SEO for every included page
- SEO for every included product
- Page titles
- Meta descriptions
- Image ALT text
- Basic keyword optimization
- Collection SEO
Analytics, testing & launch
- Google Search Console setup/submission
- Google Analytics/Shopify Analytics configuration
- Test order
- Desktop/mobile/tablet testing
- Store launch
- Basic Shopify handover/training
Enhancements that match your catalogue.
Every package has the essentials. Growth adds to the standard foundation; Professional builds on Growth; Complete brings that experience to a larger, more complex catalogue.
Launch / Starter
- Standard navigation
- Standard homepage
- Core conversion setup
Growth
- Enhanced homepage sections
- Featured collections
- Product recommendations
- Promotional sections
- Enhanced internal linking
Professional
- Advanced navigation
- Product filtering
- Upsell/cross-sell setup
- Promotional pop-up
- Enhanced collection structure
- More advanced conversion optimization
Complete
- Large catalogue architecture
- Advanced filtering
- Mega-menu if appropriate
- Advanced product categorization
- More sophisticated internal linking
- More extensive launch QA
Add what your business needs next.
Extend your catalogue, strengthen your content or connect more of your marketing. Add-ons are quoted alongside your chosen package.
| Add-on | Price |
|---|---|
| Additional Product | $25/product |
| Additional Collection Page | $75 |
| Additional Standard Page | $100 |
| Custom Landing Page | $250–$350 |
| SEO Blog Article | $150–$200/article |
| Additional SEO Content Page | $150 |
| Product Copywriting | $25/product |
| Advanced SEO Product Copy | $40/product |
| AI-Enhanced Product/Lifestyle Image | $40–$50/image |
| Product Photography | From $20/image |
| Email Marketing Setup | $250 |
| Klaviyo Setup | From $350 |
| Google Merchant Center Setup | $250 |
| Meta Pixel Setup | $150 |
| Google Ads Conversion Tracking | $150 |
| Advanced App Setup | $100–$250/app |
| Existing Store Migration | From $500 |
| Additional Revision Round | $150 |
Every included product already receives SEO. Product copywriting adds professionally written descriptions; advanced SEO product copy adds deeper content work. Newsletter signup is standard; email marketing and Klaviyo setup add a broader email marketing configuration. App subscriptions and advertising spend are separate.
One professionally written SEO blog article.
Approximately 1,000–1,500 words, researched, formatted and published directly to your Shopify blog.
$150–$200 CAD per article
- Keyword/topic research
- SEO title and meta description
- Proper H1/H2/H3 structure
- Internal links, product links and CTAs
- Featured image and image ALT text
- Formatting and Shopify publishing
Give customers another way to find you.
Additional SEO content pages — $150 each. Ideal for “Beard Care for Barbershops,” “Tattoo Aftercare,” “Shop Canadian,” “Our Ingredients,” “Why Choose Us” or local SEO pages.
Your products. Your brand. One team.
Ask about our manufacturing-client website discount when you bundle manufacturing, labels, photography, website design and marketing. We’ll confirm your bundle pricing in your quote.
From idea to online.
Tell us about your brand.
Share your products, logo, existing website and goals. Together, we define the package and scope.
Build your storefront.
We shape the design and organize your store around the way your customers browse and shop.
Review. Learn. Launch.
Review your store, walk through managing it and prepare for launch with a clear next step.
Good questions.
Clear answers.
A little planning now makes the build smoother. Here’s what to know before choosing your package.
Do smaller packages include SEO and reviews?
Yes. Every package includes SEO for each included page and product, collection SEO, review app installation and configuration, product reviews, a contact form and newsletter signup.
What do I need to provide?
Your logo, brand direction, product information, pricing and available photography. We’ll confirm what is needed for your package before the build begins.
Are Shopify and app subscription fees included?
No. These packages cover First Element’s website services. Your Shopify subscription, domain, paid theme and optional app charges are separate.
Can you refresh my existing Shopify store?
Yes. Send us your website and the changes you have in mind. We’ll review your requirements and provide a custom quote.
Can I manage the website myself?
Yes. Our personalized walkthrough helps you get comfortable managing products, inventory and orders in Shopify.
Which package fits my catalogue?
Launch includes up to 3 products and 2 collections; Starter 5 and 3; Growth 10 and 5; Professional 20 and 8; Complete 40 and 12. Additional products are $25 each, and additional collection pages are $75 each.
How long will my website take?
Timing depends on your project scope and how quickly we receive your content. We’ll confirm a schedule when we prepare your quote.
Ready to bring
your brand online?
Tell Jamie what you sell, where you’re starting and what you want your website to do.
First Element · Penetanguishene, Ontario
