Boost Your Barbershop's Revenue:

Offer Products with Your Branding

70% of barbershop clients purchase products their barber recommends.

Barbershop Private Label Program

Sell Beard Care With Your Barbershop’s Name On It

Your clients already trust your chair, your advice, and your standards. Give them beard care products with your brand on the label.

First Element helps barbershops launch private label beard care products with low minimums, Canadian-made support, sample options, and label guidance built for small businesses.

Start with beard oil and beard balm, then grow into a fuller grooming line as your customers respond.

Why Sell Your Own Beard Care?

When you sell another company’s product, you help build their brand.

When you sell your own private label beard care, your clients leave with your work and your name in their daily routine.

A shop-branded beard care line can help your barbershop:

  • Add a retail product line
  • Keep your brand visible after the appointment
  • Give clients products that match your recommendation
  • Create repeat-purchase opportunities
  • Make your shop look more professional
  • Build a stronger connection with loyal customers

Your clients already ask what to use. Private label gives you your own answer.

Built for Barbershops That Want to Start Small

You do not need to order thousands of units to launch your own beard care line.

First Element’s private-label structure is built for businesses that want to test demand, start with manageable quantities, and grow based on real customer response.

Start with a focused lineup, learn what sells, then reorder or expand when the demand is there.

Recommended Barbershop Starter Line

For most barbershops, the smartest starting point is simple:

Beard Oil
Beard Balm

This gives your team an easy recommendation and gives clients an easy routine.

Beard oil is simple to sample and explain. Beard balm adds a thicker product format for customers who want shaping, conditioning, and control. Together, they create a stronger retail offer than one product alone.

First Element’s beard oil and beard balm have been dermatologically tested and approved, and tested safe for skin.

Start With Two Scents

For a barbershop launch, do not make the first product line too complicated.

A focused two-scent launch can make it easier for your team to explain the products, display them, and learn what your clients prefer.

Suggested starting approach:

  • One clean, easy everyday scent
  • One bolder signature scent
  • Optional unscented option if your clientele prefers it

First Element offers natural essential oil scent options, fragrance options, and custom scent discussions depending on your brand direction.

Start My Barbershop Product Line

Your Brand, Your Shelf, Your Customer Relationship

A strong barbershop product line should feel like it belongs in your shop.

Your label, product names, scent choices, packaging, and display all matter. They tell clients whether your product is professional, credible, and worth taking home.

First Element can discuss:

Logo use
Label direction
Graphic design support
Packaging options
Product photography
Marketing imagery
Website and Shopify support
SEO and promotional support

The goal is simple: products that look good on your shelf and feel natural for your team to recommend.

How the Barbershop Program Works

Step 1: Tell Us About Your Shop

Share your barbershop name, customer base, product goals, and whether you want beard oil, beard balm, or a fuller line.

Step 2: Sample the Products

Choose scents and product formats to sample before placing a larger order.

Step 3: Build Your Label Direction

Use your logo and shop identity to create a product presentation that feels like your brand.

Step 4: Launch in Your Shop

Display the products where clients can see them, talk about them during appointments, and recommend them as part of the grooming routine.

Step 5: Reorder and Expand

Once you know what sells, you can reorder, add scents, or expand into beard wash, butter, wax, or bundles.

Start My Barbershop Product Line
Private Label Beard Care

How Barbershops Are Earning More Profit...

The secret is.... by add a new revenue stream with your own branded grooming products.

Your clients trust you. 
Now let them support you.

Why Barbers Are Selling Their Own Products

#1. 70% of clients are more likely to buy grooming products recommended by their barber or artist.

#2.  Retail sales can double revenue per client visit.

#3.  Products increase loyalty — clients leave with your work and your brand.

#4.  Shelf products are one of the easiest ways to grow income without extra hours

There is a unique bond between you and your clients, as most barbers establish life long bonds with their loyal customers.

Having your own products, allows your loyal customers to support you and spread the word about your barbershop.

Affordable Private Labelling provides Barbers with the opportunity to have higher margins to increase and maximize profits.

We aim to be your one stop shop when it comes to the private label beard care for your Barber Shop.

Low Minimums

The biggest hurdle Barbershops have in selling Beard Care with their branding is the start-up costs. We offer low minimum orders to help get started. As low as 6 units for most products.

Competitive Margins

Better margins than traditional wholesale. We offer competitive pricing for barbershops to sell their own branding.

Brand Awareness

Your loyal customers want to support you. Give them a way to help support and spread the word about your business! 

Private Label Beard Oil - Add your Logo here - Barber holding beard Oil bottle

Why are you selling other brands for less profit margins?

Increase your Profits Today!

Having your own products, allows your loyal customers to support you and spread the word about your barbershop.

Inquiry Today

How to Sell Private Label Beard Care in Your Shop

Keep the sales approach simple.

Do not just place products on a shelf and hope clients ask. Use the product naturally inside the service conversation.

Examples:

“This is the beard oil I recommend for daily use.”

“If you want something with more control, pair it with the balm.”

“This scent is one of our shop favourites.”

“We made this line for clients who want to maintain their beard between visits.”

The product should feel like part of your professional recommendation, not a random add-on.

Private Label Beard Care

First Element’s Private Label Beard Care is the perfect opportunity to change the face of your business, literally!

Learn More Today!
Speakeasy Original Beard Oil and Beard Balm - Classy Bearded man holding a bourbon
Tattoo Aftercare Balm - Colourful Tattoo background - Attractive Tattooed girl with colourful hair and tattoo

Private Label Tattoo Aftercare

Own your own Tattoo Parlour and want to sell your own aftercare products? Earn more profits by selling your own brand.

Learn More Today

Contact us today to get started with your Brand!