Product Knowledge Guide

Product Knowledge Guide

Our mission is to help make a difference in the world one step at a time.  If we adopt an eco-conscious way of life and supply others with the ability to make the same steps, our world will become a better place.   Making a difference in the world means a lot to us, and our customer’s satisfaction means just as much!  So we vow to continually evaluate our products and the ingredients used to ensure that we offer the highest-quality and most cost-effective natural alternative products, while maintaining sustainability.

Helping consumers make eco-conscious purchases to make a better world for you and me. First Element researches and evaluates products and ingredients from around the world, in order to source the high-quality items that you can trust. We continually update our product selection based on our internal research and our Product Selection Criteria.

There are an overwhelming number of companies and products claiming to be green. In order to sort through the amount of “greenwashing” and provide our customers with only the best products, we have created our Product Selection Criteria.

When evaluating a product that we are considering, we look at every aspect of the product’s lifecycle. We have broken down the stages of the product lifecycle into segments. Listed below are the segments used to evaluate each product to ensure that it is as eco-friendly as possible.

As a wholesaler, it is important that you understand and memorize the main and sub-points of this list. You should be able to accurately explain to your customers what we look for in a product. Make sure your customers know that we have done all the product research for them.


Personal Care Products

Most health and beauty products, which are used in direct contact with the customer’s body, contain high concentrations of synthetic chemicals. These chemicals can be absorbed by the skin or get washed down the drain and into our water system.  Since we are the manufacturer of our products, it allows us to continuously focus on quality, know that they are void of any synthetic chemicals and provide 100% safe products from natural and food grade ingredients.  Water quality and consistency is critical in the manufacture of cream based products. First Element only uses purified water to ensure that all Health and Beauty products will maintain their consistency and appearance over time.

Our product lines are made from all natural, organic, kosher, and/or food grade ingredients, and are free of sodium lauryl sulphates, parabens or petro chemicals. All our products are 100% biodegradable and handmade and hand poured in small batches. These products are of the highest quality and are safe for the entire family. Relax with peace of mind.

Canadian made, plant based, pH balanced in a range of 5.5 to 7, gentle, and responsible, all product lines have taken skin and body care to its purest optimal form, perfecting a complete collection of health and beauty care products that are effective, natural, and simple and will not strip the skin of its own moisture. Consumers are therefore able to avoid the synthetic chemicals, skin irritants, and sensitizers that are present in most off-the-shelf cosmetic products.

Selling Features Include:

  • We don’t use fillers; all ingredients are active
  • Handmade and packaged in Canada
  • Contain no petroleum byproducts
  • Contain no harmful chemicals or detergents;
  • Safe for children, babies, and people with sensitivities and allergies
  • Contain non-micronized forms of zinc oxide and titanium dioxide as a natural sun block (Non-micronized means that these molecules are too large to enter into the body and will only sit on the skin’s surface, thus avoiding increased levels of estrogen in the body, which can occur from the use of certain sunscreens.)
  • Are not tested on animals
  • Are completely biodegradable and recycled, with all containers made from postconsumer polyethylene materials that will not deteriorate or leak estrogen
  • Are made with plant extracts for colour and pigment



A baby and child’s skin is soft and delicate. Extra care should be taken to ensure that chemical free products are used. Select products that are made with certified organic ingredients and are specially formulated to be very gentle.  Another environmental concern related to babies is the large amount of waste produced in the form of diapers and associated products. Whenever possible, use reusable products, such as cloth

Diapers and organic cotton wipes.

Did you know that baby oil you buy in the large distribution stores contains mineral oil?  Which is a petroleum by-product.


Tattoo Aftercare

The Tattoo Balm & Tattoo Salve is a 100% natural after care product for your fresh or old tattoo. This amazing start to finish tattoo after care product not only enhances and preserves the liveliness and boldness of ink. It also revitalizes and rejuvenates the skin, which will aid the brightness of an older tattoo. When applied to your skin, it will soften, nourish and moisturize the skin. The perfect triple threat product for your skin! It is rich in vitamin E, which supports healthy skin. The emollients used hydrate and moisturize the skin while the essential fatty and linoleic acids nourish and soothe the skin.

These products can be applied immediately after tattooing, which instantly starts to soothe the skin and can help reduce the swelling that one might encounter after the tattooing process. Our Tattoo Salve and Tattoo Balm is the perfect product for your needs and will help aid in quicker healing times.

Tattoo Salve does not contain petroleum by-products its natural ingredients allow the skin to breathe freely. It’s the perfect combination of natural food grade ingredients.


First Elements Cleaning Line

Out of all the consumer goods we bring into our home, household cleaners take the lead as being some of the most toxic. Residue from these harsh cleaners being washed down the drain is a serious environmental concern, not to mention the effects on allergy sufferers.

By purchasing eco-friendly cleaners, you can reduce the chemical exposure within your home. First Element is proud to offer a full list of ingredients on all of our cleaning line labels so that you know exactly what you are using in your home.

The First Element line of cleaning products has been formulated using pure and natural sources, while keeping quality and cleaning power in mind. These products are developed to clean with confidence while still being safe for use around all the surfaces of your home.

Selling Features include: 

  • 100% biodegradable, hypoallergenic, and free of phosphates and synthetic fragrances
  • All laundry products are safe for HE machines as well as regular machines
  • No chemicals, color, or artificial preservatives added
  • Contain no petroleum by-products
  • Highly concentrated for more cost efficiency per use and for saving on shipping
  • Handmade and packaged in Canada, using natural and organic ingredients
  • Contain no harmful bleaches, chlorines, or detergents

Many of the First Element Cleaning Line products were formulated using the natural SoapBerry as a base ingredient. The SoapBerry is a fruit that grows on the Soapberry tree. Many cultures around the world have used it for centuries as a natural cleaning agent. The SoapBerries contain naturally occurring saponins that provide effective cleaning power that is safe for you, your family and the environment.

This line is 100% biodegradable, hypoallergenic, and free of phosphates or synthetic fragrances.  Due to the low sudsing quality of the saponins, all of the OnlyGreen laundry products are safe for HE washers as well as regular machines.  The rich, dark color of our cleaning line reflects the natural brown color of the SoapBerry fruit, but leaves no residue on clothing or surfaces.


    Extend your brand awareness by selling products with your brand and logo today!

    We aim to be your one stop shop when it comes to the private label products as we’ll fully finish and pack the product for your end users. Meaning that we will label and pack your items and ship direct to your fulfillment center.

    Private Label Tattoo Aftercare

    Own your own Tattoo Parlour and want to sell your own aftercare products? Earn more profits by selling your own brand.

    Private Label PROCESS: GETTING STARTED with First Element in 3 easy steps!

    We know and understand that the process of starting a new brand can be daunting! That's why we have created an easy process and we will always do our best to accommodate any special requests you may have.

    Whether you’re starting a new brand to sell on Amazon or a Barbershop looking to sell your own brand, First Element will help you get off the ground!

    STEP 1 – Inquiry & Sampling

    If you’re interested in starting your own brand, inquire today! Order samples and start testing our products today! We want you to be satisfied with our product!  

    STEP 2 – Branding & Packaging

    After you've tested the product, your next step is to decide on the branding and direction of your product line. Do you need assistance developing your brand? We can assist you in the label development. You may want to use our labelling structure and apply your logo to it, or we can assist with creating a new label. 

    Inquire about Labelling and Graphic Design Services.

    STEP 3 – Order & Production

    Once you’re ready to begin your Private Label Brand, place your order via Purchase Order or direct email. We’ll confirm the order and begin manufacturing. All orders are made fresh upon order. General turnaround time for orders is 7-14 business days. Inquire for production deposit fees.

    Frequently Ask Questions regarding Private Label.


    You want your brand to stand out from the competition. Not only is a quality label important for selling your products, its also vital for communicating with the customer your company's image, values and increasing the perceived value of your brands products. A high-quality label can help set you apart from other brands.

    Learn More


    We stock our own packaging for the Private Label items. All of our packaging is bought by pallets in order to give our clients the best pricing of the private label items. If you would like to use your own unique bottles, we’d be happy to work with you.

    Learn More



    All products are made using the best ingredients from certified suppliers. Not tested on Animals.


    Contact us today to get started with your Brand!